![]() Penske, who at that time was the winningest car owner in Indianapolis 500 history with 18 wins, staged the fourth Indy 500 under his ownership. When Roger Penske and the Penske Corporation purchased the Indianapolis Motor Speedway on November 4, 2019, it ended 74 years of ownership from the Hulman-George Family of Terre Haute, Indiana. George, Chairman of Hulman & Company shake hands on the Yard of Bricks following a press conference to announce the sale of Hulman & Company and subsidiaries the Indianapolis Motor Speedway, NTT Ind圜ar Series and IMS Productions to Penske Entertainment Corporation on Novemat the Indianapolis Motor Speedway in Indianapolis, IN (Photo by James Black/Icon Sportswire via Getty Images) Icon Sportswire via Getty Images INDIANAPOLIS, IN - NOVEMBER 04: Roger Penske, Chairman and Founder of Penske Corporation and Tony. It was the largest crowd to attend the Indianapolis 500 since 350,000 fans were part of the sold-out race for the 100 th running in 2016. In Brazil alone, they had over 2 million views on social media. Social media views in Latin America for both Portuguese and Spanish-speaking audiences were the highest ever. The race was also on ESPN (ESPN Pay TV) and premium streaming Star Plus, and ESPN estimates they had 400,000 viewers in Brazil alone. The broadcaster (TV Cultura) had a record overall audience of 1 million viewers. Throughout Latin America, there were five uninterrupted hours on race day. ![]() Viewership in Latin America was also large. Video views for the Indy 500 were up 315 percent and engagements were up 93 percent. A small drop likely demonstrates strong overall growth in Peacock’s dedicated Ind圜ar subscriber base. The digital audience was 216,000, just 3,000 smaller than last year when Peacock was available to Indianapolis and Lafayette affiliate markets. It comes at a time when homes watching television dropped 26 percent from 2018 to 2022. The dramatic conclusion also delivered a 13 share, meaning 13 percent of homes watching TV at the time of the race tuned into NBC, the race’s highest since 2008 (also 13). The final laps of the Indy 500 were particularly riveting, causing the television audience to peak at 5.8 million viewers. The final episodes of the docuseries “100 Days to Indy” airs on The CW June 8 from 9-10 p.m. I’m anxious to see the final episode of ‘100 Days to Indy.’ “There is more buzz around the race, around the series, than we have had in a long time. Most TV numbers have been down and the fact we are up, and the video streaming has been outstanding. ![]() “I’m very happy with the TV number,” Penske told me. (Photo by James Gilbert/Getty Images) Getty Images driver Josef Newgarden, driver of the #2 PPG Team Penske Chevrolet, wins the 107th Running of Indianapolis 500 at Indianapolis Motor Speedway on in Indianapolis, Indiana. INDIANAPOLIS, INDIANA - MAY 28: Team owner Roger Penske poses for a photo in victory lane after his.
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